Over half of Irish consumers have bundled phone service (Ireland)
A total of 52 percent of Irish consumers with a fixed line in their home subscribe to some form of bundled service, according to a Trends Series Survey into telecoms service usage from regulator ComReg. The most common bundle is fixed line calls, line rental and internet access – selected by 51 percent of respondents. The survey was conducted by Millward Brown IMS in October and November 2007. Mobile phone ownership for residential consumers reached 90 percent in Q4 2007, with 76 percent of consumer mobile phone owners using pre-paid models. Pre-paid mobile phone usage is higher for 15-24 year olds (89%) and those with no fixed-line at home (82%). A total of 54 percent of respondents use the internet from any location, with 48 percent of respondents having home internet connections. Of those with home internet connections, 68 percent are using broadband. DSL is the top broadband access technology for home internet users, with 52 percent using DSL. E-mail, research and travel/holiday bookings were given as the top reasons for using the internet. Online banking and online shopping were most popular for 25-49 year olds, with music downloading, social network sites and online games playing most popular for 15-24 year olds.