Vodafone Spain Launches Fixed-Mobile Home Service (Vodafone)
World’s biggest telecommunication company Vodafone has unveiled a new service in Spain, which enables its mobile consumers to turn their handsets into a fixed telephone at home.
Customers can now save on average 24 percent on their fixed telephony bill by signing up for the service nicknamed as Vodafone In Your Home.â€
The new service is an attempt by Vodafone’s Spanish subsidiary to push into the fixed-line market and claim larger slice of the market from former monopoly Telefonica.
Vodafone is about to start selling the service hoping to reach 9.6 million homes which have no broadband Internet access.
Consumers do not necessarily have fixed telephone to sign up for the service, Vodafone made it clear in a press statement issued last week.
All they have to pay is a monthly fee of EUR 3.
Customers who want a fixed telephony number can pay EUR 15 a month which also includes unlimited calls to one chosen fixed line. They will be charged cheaper rates when the mobile is receiving calls at home and can then opt for any other mobile tariff for other calls.
The service will allow clients to use their mobile phones as if they were fixed-line phones when they are at home.
Vodafone launched similar services in other European countries such as Germany, Italy, Portugal, and Greece, where it now has 4 million fixed-line customers.
Speaking at 3GSM (News – Alert) World Congress in Barcelona a couple of days ago, Vodafone Spain’s Chief Executive, Francisco Rom¡n, said, At Vodafone Spain, we continue to bet on the gradual substitution of fixed telecommunications by mobile. Voice traffic over mobile networks is already higher than over fixed lines and it is possible that this will carry on accelerating in the coming months”
Over a year ago, Vodafone Spain launched its Vitamina Tariff for private customers and last year launched Vodafone Office for freelancers and small businesses, which now has 800,000 customers.