Unicast, a division of Enliven Marketing Technologies Corporation, today announced that AdMob, the world’s largest mobile advertising marketplace, has partnered with Unicast to power mobile web pages through the Unicast Rich Media Mobile platform for its advertising customers.
Unicast and AdMob have collaborated on more than 10 rich media mobile ad campaigns to date, creating successful executions for major brands including Land Rover, SCJohnson, Adidas and more. These mobile marketing campaigns include rich multi-page mobile web sites featuring data capture, video streaming, interactive store locators and wallpaper and ring tone download capabilities. Unicast’s business intelligence reporting tracks user interactions on the mobile sites, in order to provide marketers with deeper insight into user behavior and brand engagement.
Unicast’s Rich Media Mobile technology is a hosted delivery and tracking solution for optimized rich mobile web page content. This solution helps advertisers to provide a richer experience for audiences that are both media and mobile savvy. The Unicast platform provides the tools for advertisers and agencies to quickly and efficiently create, deliver, and measure the effectiveness of rich media mobile ad campaigns. These campaigns can be tracked with real-time reporting, and the metrics can be tied to the reporting interface for rich media online and in-game ad performance metrics. This provides a true cross-platform solution for the efficient management of mobile marketing campaigns.
One of the key features of Unicast’s Rich Media Mobile technology is the ability to dynamically detect the type of media a user’s mobile phone can play, and then offer the advertiser’s content in the appropriate format. This provides seamless integration for marketers and an enhanced experience for end users. Currently, Unicast Rich Media Mobile is compatible with many devices across the major US wireless carriers, including AT&T, Sprint, T-Mobile, and Verizon.
“We have extended our technology into the mobile marketing arena at a key inflection point, just as mobile marketing is emerging as a vital element of a fully integrated digital media strategy,” said Jason McKay, President of Unicast. “We continue to invest in the development of our digital marketing technologies to deliver best in class rich media products to address the critical growth areas of the marketplace. We are excited to partner with AdMob, as they are truly an industry leader and a pioneer in the emerging market for the delivery of mobile solutions for advertisers and agencies.”
“AdMob’s clients leverage mobile marketing to reach their customers in a highly personal and interactive way,” said Tony Nethercutt, AdMob Vice President of sales. “We have partnered with Unicast in response to the significant demand for rich mobile websites to support mobile advertising campaigns, and believe that Unicast’s robust platform will make it easier for advertisers to deliver this rich experience.”
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