Blyk meets subscriber target early (UK)

Blyk, the UK mobile network supported by advertising, has hit its 100,000 customer target six months earlier than expected, writes the Financial Times. Founded in 2006, Blyk launched its service in September last year, offering selected customers aged between 16 and 24 free calls and SMS in exchange for agreeing to view advertisments . While he would not reveal the number of advertisers that use the service, Blyk is reported to have run 600 campaigns from brands such as Microsoft’s Xbox games console, Boots and Adidas. Blyk claims an average response rate of 29%, well above media such as online advertising and direct mail.

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