eMarketer has released a new report which claims that Mobile Music revenues will exceed $13 Billion by 2012, up from $2.4 billion in 2007. There are numerous Marketing opportunities in Mobile Music the need is to discover them. Mobile platform works better as a marketing and customer relationship tool than it does as a retail sales channel.

The Mobile Music report analyzes an industry’s continuing struggles to find a path to profitability in the digital age. Given consumers’ reluctance to pay for music on their phones, marketers are seeking new opportunities to partner directly with carriers, labels and even music artists themselves.

 Marketers will account for a greater proportion of spending as the ad-supported model for mobile music gathers steam.

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