AdMob brings to you new iPhone 3G advertising solution (US)
AdMob, mobile advertising marketplace, has announced the launch of a global iPhone 3G ad marketplace complete with new interactive formats that promise to exploit the Apple device’s capabilities and mobile context. The new ads as reported by AdMob include Brand and Performance formats optimized for both the browser environment and native iPhone applications, integrating graphical display with one of eight iPhone-specific actions to enable one-click access to features like iTunes and the App Store. Launch advertising partners include Ford, Electronic Arts, Land Rover, Jaguar and Universal Pictures. AdMob will also give $1 million in advertising to independent iPhone developers to promote their applications, sites and services, a move the firm says will fuel the growth of a multitude of new mobile publishers.
