Cut throat competition in Kenya’s mobile phone market which is going to affect Safaricom’s mobile market share by almost 25 %in the years ahead. The Chief Financial Officer Les Baillie said that Safaricom would fight to continue to keep its paying corporate customers by offering a variety of services, including newly-launched third generation technology. Soon, Kenya mobile market is going to be served by Johannesburg-based Econet Wireless and Telkom Kenya which is anticipated to affect safaricom and Celtel. According to media report, Safaricom has floated on the Nairobi stock exchange in June, Vodafone however leads the group which it has 40 percent stake in the firm.  Price of Safaricom shares 5.70 shillings compared to the previous days 5.80 shillings. Baillie  further said that the new competitors will take time to build up coverage and a distribution network since the company has locked in its own vendors.

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