Scratch card worth $0.31 for Zain’s Customers (Kenya)
To counter the stiff competition existed in Kenya Mobile market, new Managing Director of Zain kenya, Rene Meza, has adopted a strategy for competing with Safaricom on its own terms.
Zain has set to launch a low-end scratch card worth $0.31. Basically this card is to beat with Safaricom’s “Bamba 20,” which was launched few months ago. The new Zain card targets rural dwellers as well as youth, Meza said. Zain is further realigning its scratch card denominations by replacing the 40 shilling scratch card with a 50 shillings card, while 200 and 300 shillings cards have been replaced by one worth 250 shillings.
Now Zain cutomers can even add credit to their phones for as little as one shilling through their electronic voucher distribution system.
