Warid Telecom, Uganda, launched two new value added services (VAS) Music Zone and Gaming Zone, claiming a first for the country.

The Music Zone Service allows it’s subscribers to listen to music for as long as they want for a flat-rate fee of UGX299 (USD0.18), whereas Gaming Zone allows subscribers to enter a five digit combination for the chance to win UGX10 million.
Warid plans to launch more VAS in the coming months as initial demand from subscribers has been ‘phenomenal’.

‘We have been pleasantly surprised by the response of the consumers to these services and will strive to make a mobile phone go beyond mere voice telephony to a complete 360 degree consumer experience.’ says Warid’s chief operating officer, Tushar Maheshwari.

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