Reliance is making efforts to expand in United States. Reliance ADA Group’s media and entertainment division is aiming US mobiles with Jump games. Reliance Big Entertainment said that Jump Games is “aggressively looking” to buy mobile content licenses and brands for distribution to mobile phones worldwide. The company, which has licenses to create and sell games worldwide using popular brands such as Manchester United Football Club, did not give details of acquisition targets.

According to Reliance, Jump Games, which has set up its US headquarters in Chicago, expects partnerships and alliances with America’s biggest firms will be critical to expand here with both organic as well as inorganic growth. It said Jump Games had appointed Amit Khanduja, a former Sun Microsystems Inc and Hewlett-Packard Co executive, as executive vice president for the Americas. In May Reliance, controlled by billionaire Anil Ambani, signed deals with eight Hollywood production houses run by A-list actors, including George Clooney’s Smokehouse Productions, Tom Hanks’ Playtone Productions and Brad Pitt’s Plan B Entertainment. Reliance is also finalizing a deal with Steven Spielberg and David Geffen to set up a new studio that would split Spielberg and Geffen from Paramount Pictures, sources discloses.

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