Asda has halved its pay-as-you-go charges while it’s rivals including Vodafone, are raising theirs.
The firm said that from September 1, the tariffs will come down from 16p to 8p for calls, with the price of texts falling from 5p to 4p. Asda, claims to be the cheapest pay-as-you-go operator of Britain, moving ahead of it’s cheapest rival, Ikea.
On one hand, where the retailers are cutting their mobile phone package tariffs in order to attract the huge, 47 million pay-as-you-go users, number and on the other hand there are traditional mobile operators are raising the tariffs. Vodafone is planning to increase Vodafone will increase its minimum call charge for pay-as-you-go customers by 30 per cent, from 15p to 20p, next month. O2, T-Mobile and Orange have also increased pay-as-you-go tariffs.
Mobile operators are showing a keen interest in signing up with the retail operators, who buy wholesale minutes from these operators.
Rates per min to national numbers/other networks, and text rates:
- Asda Mobile 8p (flat rate) 4p (cost of texts)
- Ikea Family Mobile 9p 6p
- 3 Mobile (Flat 12 tariff) 12p 12p
- Virgin Mobile (Daily Bonus tariff) 15p NA
- Tesco Mobile (Standard tariff) 20p 10p
- T-Mobile (Mates Rates tariff) 25p 10p
- O2 (Talkalot tariff) 25p 10p
- Vodafone Anynet tariff 30p peak/10p off peak 10p
- Orange (Any Time fixed rate) 35p other networks, 25p to landlines 10p
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