Orange UK launches a new MVNO, Globalcell, targets Eastern Europeans in UK (UK)
The Orange UK launches a MVNO, Globalcell, a service for the Eastern Europeans living in the UK. The following service will be offering SIM-only prepaid services bundled with all customer services conducted in the subscribers’ native language. Initially, the list of languages that Orange UK will support includes Polish, Russian, Lithuanian, Slovak and English.
According to Orange UK’s VP of New Business, Wholesale & Strategy, the concept is revolutionary and partnering with exciting MVNO’s such as GlobalCell not only demonstrates the telco’s desire to become the network partner of choice for new and existing MVNOs but also extends the Orange reach to much broader segments of the market.
With the launch of Globalcell, Orange UK’s MVNO will have a subscriber base of more than 2.5 million. The combined total of Orange UK’s postpaid and MVNO subscribers is now 18.5 million as of August 2008.
