With the coming of Digicel to Fiji the imcumbent players have tied up their laces with massive marketing campaign including cut-price or even free services in order to take away the spark that digicel will create.
Digicel, in Fiji, will end the mobile market’s 14 year monopoly run by Vodafone Fiji. The well established operator has been marketing it’s services by offering it’s ‘carrazy’ text promotion at half price. The daily newspapers and TV channels have, reportedly, been flooded with adverts offering lower prices, extended promotion dates and free texts and airtime.
Telecom Fiji, the fixed line operator has been promoting its EasyTel cordless telephone service, offering no line rentals, a talk-time promotion, decreased call rates and SMS instant messaging. Meanwhile, the MVNO Inkk Mobile has come up with a talk-time offer giving subscribers 15 minutes of free air-time for every 5 minutes used; the offer is valid until the end of January.

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