SFR, French mobile and broadband operator discloses a new logo and branding and is planning to drop the neuf Cegetel brand of it fixed line operation. Advertising campaign will be launched from 5 October with the new logo. It confirms that the new logo will be the sole brand of the enlarged group. According to SFR, SFR Business Team, is being set up to amalgamate the mobile operations of SFR with the fixed line business of neuf Cegetel, although in the short term, the neuf name will still be used to market consumer triple-play xDSL services.
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