Telecom Italia shows interest in mobile advertising (Italy)
Telecom Italia is planning make its presence in the local advertising market. According to company’s strategy, they are intending to focus on developing new advertising forms such as online advertising and mobile advertising, and offering businesses a targeted approach to specific cities or regions. The Italian opertaor has instigated the ‘Io Pubblicita’ service aimed at SMEs, that offers advertising on a regional level with an integrated offer of internet, mobile telephony and telephone information services. Statistics shows that the potential market for business customers includes the 11.5 million visitors each month to the operator’s Virgilio portal, more than 6 million TIM customers who have signed up to receive advertising messages and the over 12 million calls to the 1254 service annually.
