Zain’s rivals question its lifetime package (Saudi Arabia)
Zain, which started operations in Saudi Arabia on 26 August, offers a new tariff to augument the subscriber base, named One month on you and one month on usâ€, a lifetime package. Along with the package it also offers a 50% discount on billing for the first 0.5 million subscribers.
According to CEO Zain, Dr. Marwan Al-Ahmadi, the lifetime package, Was the first-ever offer in the communications market to improve creativity in the communications field and to leverage the quality of its customer services. It covers such services as local and international calls, text messages, data transfer on Zain and other networks without limitation.â€
The market sources reveal a flip side to this tale. They speculate that the market rivals are questioning the lifetime package offered by Zain to lure subscribers. The questioning is based on the regulatory conditions of Saudi Arabia, that do not permit the mobile operators in Saudi Arabia to offer a lifetime package.
