Zain launches Club 20 tariff, targets the youth (Kenya)
Zain, Kenya introduces an all new mobile tariff, targetting the youth, dubbed as Club 20. This new tariff will offer its subscribers unlimited SMS at a flat rate of Sh20 and will also enable them to make free calls between 10 pm and 6 pm.
Looking at the success of the Vuka tariff which brught in two million subscribers to the network during the last one month, Mr Rene Meza, MD, Zain Kenya, has seen the efforts to grow in the market bearing fruit, as a study shows that nearly 50% of new subscribers in country switch to Zain.
“They could be coming from the competitors or could be new subscribers,” the MD said. He also added that the new service was targeted at the youth who prefer using the SMS mode of communication.
“We still have some more propositions that we intend to roll out in addition to the much-anticipated revolutionary banking services,” he concluded.
