C&W discloses brand name ‘Lime’ for Caribbean operations
Cable & Wireless, one of the world’s leading international communication companies has revealed the new brand name Lime for its operations in the Caribbean. The name itself comprises of what the company offers, Landline, Internet, Mobile and Entertainment services, as well as representing “a change in the way they do business”, C&W said. They are soon going to launch a “manifesto for change”, which details its commitments to the region and outlines some of the initiatives the company will implement to create a better place.
