Mashreq today premiered its latest service, Mobile Banking, raising the bar for customer convenience in the UAE. In keeping with the fast-paced lifestyle of the region, Mashreq Mobile Banking will provide customers secure and fully transactional access to their bank accounts through their mobile phones 24/7, from any GPRS / 3G / wireless (Wi-Fi) network, anywhere in the world.
Douglas Beckett, Head of Retail Banking at Mashreq, comments, “Mobile banking is emerging as a key service for consumers who expect their bank to be available to them anytime, anywhere and globally. We are enabling 6 million users across the UAE who have mobile phones to connect with their bank account in a more convenient way than any of our competitors.”
Used at the customers’ convenience, Mobile Banking provides a secure, user-friendly solution to an emerging demand for managing and tracking finances around the clock. Services include full access to the details and transactions of personal bank accounts, as well as making Credit Card and utility bill payments and transferring funds instantly.
Signing up for Mashreq Mobile Banking is simple and straightforward. All that is required is a Mashreq account, access to online banking, and a mobile phone with an ‘Etisalat’ or ‘du’ subscription. Users will be able to register for the service through MashreqOnline by downloading the mobile banking application to their phones; the process is quick and easy to follow. Once installed, the customer is free to use the Mobile Banking service at their own convenience, completely free of charges from the bank. The only cost is the normal call cost by the network operators.
Mobile Banking reinforces Mashreq’s strategic approach of introducing innovative and convenient solutions for all its customers’. Earlier this year, Mashreq launched the Etisalat-Mashreqcredit card, the region’s first co-branded loyalty card that offers customers’ free talk time for every Dirham spent. “This was a huge success for Mashreq. We are extremely happy with the launch results which have significantly exceeded our expectations. We continue to build on the success of such products and services which position Mashreqas clearly the most convenient bank in the UAE. We “do banking” allowing our customers to focus on the important things in their lives,” concluded Beckett.
About Mashreq
Mashreq is the largest private bank in the UAE and also the second oldest. Founded in 1967 as Bank of Oman, the bank has played a pioneering role in the industry, particularly in retail banking. Among its many firsts it was the first to launch such products as travellers’ cheques, credit cards and ATMs.
Mashreq has received numerous international awards, particularly for quality management. According to independent research it has more ISO certifications than any bank in the region by a wide margin. It’s most recent acknowledgement was the Best Bank in the UAE 2008, from Euromoney.
As a leading financial Institution in the UAE Mashreq aims to be world class in every facet of its business, including its social responsibility to the community it serves. Towards this goal the bank pays particular attention to recruiting, training, developing and retaining UAE National employees.
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