Etisalat presents Mobile Commerce Innovations at Mobile Money Transfer Conference (UAE)
Etisalat presented its latest innovations supporting mobile commerce at the Mobile Money Transfer Conference in Dubai (MMT08) .
Rashed Alabbar, Senior Manager, Product Marketing, eBusiness at Etisalat addressed the conference and said: Mobile commerce has many applications for consumers and businesses alike. The ability to use your mobile device to buy products and services is convenient, secure and simple. Given the number of people who now own a SIM-enabled device, it is clear that the future of many industries will require a mobile commerce channel strategy.â€
The latest World Bank figures quantify the current remittances market at $318bn, with informal transactions taking the total to close to $600bn. By 2030, the World Bank estimates the value will grow to a massive $72trillion.
Etisalat is pioneering mobile commerce services in the Middle East and has already announced trials to launch remittance services between the UAE and India and the UAE and the Philippines. Earlier this year, Etisalat introduced a pilot project with Emirates NBD to introduce Near Field Communications (NFC), which enables mobile phones to be used to buy products and services directly, without the need for cash.
For more information you can log on to www.etisalat.ae
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