Blyk plans expansion, targets 200 brands (UK)

Blyk (Mobile Service Provider) is making a move to expand its operations. It has raised EUR 40 million for this move. Blyk is active in UK and planning to launch in the Netherlands and Belgium. Blyk said it has seen strong demand from the advertising industry to expand its service to other markets. They are focussing on youth market, offers free calls and texts for viewing advertising messages on mobile phones. The company reaches to the mark of 200, 000 subscribers in the first year of its operations in UK and claiming an average response rate to the ads of over 25%. With 180 brands using the advertising service, Blyk said it’s on track to hit its goal of 200 brands using the service by year-end. No financial details have been provided on the source of new investments.

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