A new entrant in European mobile phone market is soon going to give tough competition to the existing one. An independent distribution company called Hyundai Mobile Europe have been set up by Austrian distributor Leitz Austria. They are planning to sell Hyundai phones in 23 Western and Eastern European countries. The company was launched in September and has already marketed eight mobile phones in Austria. CEO of Hyundai Mobile Europe, Norbert Winkler said that they are confident that the company will break even in 2009 and reach a market share of between 3 and 5% within the next five years.

Hyundai mobile has inked agreements with Hungarian mobile operator Pannon and Slovenian mobile operator Mobiltel to market its mobile phones, while deals with mobile operators in Austria are expected to be finalised soon. The firm is planning to roll out between 10 and 15 mobile devices in the categories Basic, Music, Lifestyle, Innovation and Business.
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