Finnish Operator DNA brings in a mobile phone subscription partly financed by advertisements. The subscription plan dubbed as DNA Mainio. The plan provides users with benefits, special offers and announcements from DNA and advertisers. The charges for DNA Mainio users are EUR 0.067 per minute for calls and video calls, with no call set-up fee, while SMS and MMS cost EUR 0.067 each. For the launch campaign, until end-February, DNA Mainio users will pay EUR 0.049 for national calls and video calls and EUR 0.049 per SMS/MMS. This plan is available at a monthly fee of EUR 0.65. The new service plan targets 3G phone users and aims to encourage them to use MMS and video call features more, said DNA.

Wireless Mobile Telecom Wireless News