3UK and GetJar together offer a huge library of free applications to boost data revenues
The British mobile operator, 3, along with GetJar will offer its subscribers a huge range of free applications, in order to raise its data revenues. The 3 subscribers, can download free application according to their choice, using GetJar. The operator aims to broaden its service offering for consumers and encourage uptake of mobile applications.
What we are discovering is that mobile operators used to sell content but are slowly realizing that free applications will drive data usage and revenues,†said Bill Scott vice president of business development and sales at GetJar in Lithuania.
Free apps will help drive people to use mobile Internet and mobile data,†he said. We believe that if you are going to get a new technology adopted you have to give some critical part of it for free.â€
3′s applications are ad-supported, brands still remain unrevealed. Free applications in social networking, video, messaging, navigation, games, etc. boost a carrier’s mobile data plan adoption and mobile Internet use.
GetJar’s goal is to provide a community where developers can upload their content for free testing, access a broad group of users to download it and get advice from the community about how to improve their application,†Mr. Scott said.
