Virgin Mobile and Yahoo together to ink a mobile search deal (UK)

Yahoo and Virgin Mobile UK together agree to make Yahoo search the exclusive pre-installed search service for its British subscribers. Yahoo looks forward to steal the show away from the no.1 search Google in the very initial stages of mobile search and advertising after, as it enters the European market.
“We will continue to focus on investing in this area. It falls squarely within our strategy of indispensable starting points,” the head of Yahoo’s mobile operations in Europe, Mitch Lazar said. Yahoo aims to become the leading search site for mobile internet customers, providing easy access to popular services and relevant information without needing to own those services and information itself.
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