Celcom reports a rise of 11.1% to RM1.877 billion in earnings before interest, taxes, depreciation and amortisation (EBITDA) at the end of 30th September 2008, in comparison to RM1.690 billion in 2007. The operator posts a rise of 9.9 per cent to RM4.135 billion in revenue from RM3.763 billion. The revenue growth is mainly due the company’s segmented marketing approach, particularly within the youth and Malay segments. He said its subscriber base also grew 23 % to 8.25 million despite the highly competitive environment after the introduction of Mobile Number Portability (MNP).
In context of MNP, he said Celcom planned to focus on enterprise segments, which was already showing an overwhelming response. “This is one area that we do well. We have also introduced a campaign for the enterprise segment,” he added. The launch of 1+5 campaign by the company in third quarter was a part among its strategies to increase subscriber base through MNP.

Wireless Mobile Telecom Wireless News