Wireless Federation

Azure Media , the mobile marketing, advertising and strategy firm debuts Zala™(myzala.com), the first mobile money transfer application developed exclusively for Blackberry® devices at the 2008 Blackberry® Developer’s Conference. Zala™ is the first dual consumer-to-consumer and business-to-consumer application in the financial services space that leverages the BlackBerry® Enterprise Server (BES) and the BlackBerry® Mobile Data System (BMDS). The tremendous value of the Zala™ application is that it permits secure person-to-person transactions on a unified communication platform, which creates an optimized user experience and equally optimized enterprise deployment, maintenance and security strategy for any organization that is considering mobile banking, bill presentment or payment as a commercial service.

“We decided that the first release of Zala™ was most suitable for BlackBerry® consumers because this is a user group that wants instant information, instant transactions, security and an easy way to manage their personal finances. We wanted to eliminate the challenges associated with wiring money when we were developing our consumer-to-consumer edition of Zala,” said CEO, Brian Lisi. “Texting is not for everyone,” said Ron Espinosa, Vice President of Development, “Zala™ differs from similar apps because it’s a rich application, not a SMS-based messaging system, rather the Zala™ interface capitalizes on the large Blackberry display and trackball navigation.” “We wanted Zala™ users to experience mobile computing, so usability was a critical factor to simplify complex processes and to bolster user adoption,” stated Tamecca Anthony, Chief Marketing Officer.

Aside from making sending and receiving money easier for consumers, the second release of Zala™, which is scheduled for the 2nd quarter of 2009, will allow “corporate or enterprise” users to use Zala™ as an alternative payroll and expense management service. Zala™ comes out at a time when the American public is demanding greater corporate accountability. “We think that the Zala™ application will curtail ‘corporate binge spending.’ Corporate finance administrators can easily adjust ‘the controls’ on a Zala account including spending limits, restrictions, replenishment amounts and reimbursements. This is made possible in the mobile environment because we harnessed the power of the Blackberry® Enterprise Server and devised a platform that was centered around Blackberry’s adherence to unified communication,” said Joe Bambara, Senior Solutions Architect.

About Azure Media
Founded in 2004, Azure Media is a full service mobile marketing, advertising and strategy firm, headquartered in New York City. Our primary objective is to leverage mobile technologies into engaging marketing concepts and mobile computing applications.

The cornerstone of our technology platform and philosophy is rooted in FIA (Find, Inform and Alert) using three correlating technologies:

* LBS (Location Based Services)
* 2-D scanning
* Mobile Messaging

The mobile concepts devised by Azure Media can be integrated into existing traditional advertising campaigns or implemented as standalone campaigns that target one customer at a time. Azure Media is also the premiere mobile merchandising developers and creators of FIA Touch, an interactive and mobile digital signage solution.

Azure Media is proud member of several trade organizations and development communities including Mobile Marketing Association and an authorized Blackberry Enterprise developer.

For more information, please visit www.azuremedia.com
About Wireless Federation

Wireless Federation is an industry research conglomerate headquartered in London, United Kingdom. The mandate of the Wireless Federation is to provide its members and customers industry knowledge that can further enhance their understanding of the wireless industry. Wireless Federation conducts bespoke research and produces boxed reports in collabaration with Industry Bodies, Telecom Operators for Issues that revolve around ARPU, CHURN and Loyalty.
They have been associated with more than 225 mobile operators globally to set their Pricing/ Tariff Strategies, Go-To-Market Strategies for Mobile Advertising, Mobile Payments, Cutting VAS among others amongst 59 countries globally.

For more information, please visit www.wirelessfederation.com
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