Philippine Long Distance Telephone, PLDT, intends to add nearly 3-4million new mobile subscribers in 2009, a target lower than that set for 2008. ‘We still expect growth, although it will be difficult to match the additions we made in 2008,’ said company’s chairman Manuel Pangilinan.
PLDT, by the end of 2008 had a total subscriber base of 35.2 million, accounting of subscribers at Smart Communication and Piltel. This year, Pangilinan says his company is ‘determined to improve core profit,’ and to achieve this, is hoping to see sustained pick-up in subscribers.
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