Citibank Singapore & M1 come up with new NFC pilot strategy

www.WirelessFederation.com/news: CitiBank Singapore and Singaporean mobile operator MobileOne (M1) are trying new marketing strategy to convince participants in their three-month NFC payments trial to make more purchases with their mobiles.

In NFC payments pilot, the companies are reportedly allowing trial participants to keep the Visa payWave-enabled Nokia 6212 Classic handsets if they make at least eight transactions with their phones each month. Three hundred Citibank Visa cardholders which are also M1 subscribers are participating in the trial. The participants have been provided with NFC-based mobile phones, which are embedded with a computer chip that contains their credit card details. The subscribers can make payments upto SGD 100 (EUR 50) in Singapore pilot. The mobile payments are being deducted from their Visa card accounts.