Orange UK focuses on 2 year deals to lower churn

www.WirelessFederation.com/news: Orange, the UK based mobile operator, has made it a priority to sell 2 year deals rather than the 18 months deal, in order to attract the subscribers who run short of money, enabling it to lower churn.
The operator will also continue to offer short term contracts, with 2 year deals being the top of the list.
An Orange spokeswoman said: ‘Our customers are looking to reduce their outgoings in the current climate so there is an increased focus on 24 month contracts, as they offer extra value by reducing line rental compared with our 18 month contracts.’
The store staff remains anxious as the 2 year terms will seem overpriced to a large segment of the UK mobile market.