Vodafone & OnMobile to establish ringback tones in emerging markets

www.WirelessFederation.com/news: Vodafone has inked a deal with India’s OnMobile to expand its ringback service across Africa, Asia and Central Europe. At present, in India, Vodafone subscribers use the OnMobile-powered ringback tone service, but the product remains less well-established in other Voda territories.
Bobby Rao, Internet Services Marketing Director of Vodafone, said: Vodafone was one of the first operators to introduce ring back tones and through this deal, we will now be able offer customers in Africa, the rest of Asia and central Europe an affordable way to personalise their phones.”