Vodafone enters the mobile application foray (UK)

www.WirelessFederation.com/news: Vodafone Group has become a part of the lucrative mobile application market as it announces the launch of new software to enable mobile developers to create applications that will work across its entire range of phones.
The applications will be billed directly to its subscribers through their Vodafone accounts and the company will benefit from sales through a revenue-share model.
Vodafone is in line for 30% of the revenue generated through its network. The operator has generated a set of interfaces that will enable developers to use its subscriber’s location to tailor their services, or bill them directly rather than going through a separate Web site.
The applications will ultimately be sold through an application store in the same way that they are being sold by Apple Inc. currently, and later by Nokia Corp, Microsoft Corp. and Google Inc’s Android operating platform.