Zain Kenya focusses on rolling out VAS

www.WirelessFederation.com/news: Zain Kenya has launched a toll free service, Zain 0800, which will enable subscribers to make calls to corporate subscribers toll free. This service will enhance interaction between corporates and their customers and also increase response times,” said Mr. Rene Meza, Managing Director Zain Kenya.
The market response to the various value added initiatives has been very promising. The growth in mobile telephony in Kenya is quite fast-paced as customers continue to seek for new applications and uses available in the sector.”
Through the service, the corporate subscribers will pay for the incoming calls. Corporates who subscribe to the Zain 0800 service will be accorded a six digit number of their choice preceded by the 0800 prefix.
Zain Kenya further said that its main focus at present is to roll out Value Added Service in the country.