www.WirelessFederation.com/news: Telefonica has introduced a new mobile phone customisation service dubbed as ‘Personaliza’ (‘Personalize’). The service aims at ported or new subscribers and will be available from 13 July at a price of EUR 23 per design and terminal. The youth-targeted service will initially carry 25 customization designs for the Nokia 5310 Xpress Music and Sony Ericsson W595 phone models.
Personaliza will only be available at the operator’s online shop, and Telefonica plans to make it available for prepay and existing contract users in the near future.