www.WirelessFederation.com/news: Vodafone Germany has introduced a a single, new branding strategy as it completes the integration of its Arcor fixed-line unit. The operator plans to present a single and common brand for customers and partners, with the individual needs of customers put at the centre of this strategy. The new single brand will be supported by a campaign targeting ‘Generation Upload’ customers. The campaign portrays customers as heroes of the day and uses the slogan ‘Now is Your Time’. The integrated company will offer mobile, fixed-line, data and broadband internet services under a single brand. Vodafone will also promote the new brand across social media channels such as Facebook, MySpace and Youtube.