RCom ties up with 3rd Space for ad – funded videos (India)

www.WirelessFederation.com/news: Reliance Communications, India’s leading telecom player, has partnered with UK based mobile marketing company, 3rd Space Services Limited, to launch advertising funded videos on its Reliance Mobile platform. Under the agreement 3rd Space will supply mobile video content to Reliance Communications. It will also offer premium content such as ”Who wants to be a Millionaire”, Bollywood Songs and Films alongside the world’s leading sporting content, available on every data enabled handset within the Reliance network.

Customers will have access to the best free content in exchange for watching an advert embedded within the video. Both companies will focus on bringing in Indian & International advertisers. It is a win-win situation for everyone.

Reliance Communications has been the leading pioneer in bringing innovation in the mobile advertising spaceto India. Apart from winning many accolades & awards for various mobile advertisinginitiatives, Reliance Communications is the only Indian Telecom operator and is amongst the select few in Asia Pacific to be on the board of the Mobile Marketing Association.

Speaking about the partnership Mr. Krishna Durbha, Head- Value Added Services, Reliance Communications said, Our tie-up with 3rd Space will be mutually beneficial. It will not only increase the viewership but also the revenue for both companies. Besides, the application offers an outstanding video quality hitherto not experienced by mobile users and will be accessible on every handset in our ecosystem. Our initiative will act as a launch pad for ad-funded videos in India with more exciting things to follow.”

Warwick Hill, CEO of 3rd Space, said, India is a very dynamic mobile marketplace with many companies creating innovation. 3rd Space, being one of the world’s leading mobile marketing companies, is well positioned to support Reliance’s innovative approach to mobile TV. We are extremely proud to have been selected by Reliance to assist them grow their Value Added Servicesbusiness. We look forward to working with such a respected operator.”

About 3rd Space Services Limited

3rd Space unlocks the power of the mobile.”

3rd Space specialises in delivering mobile solutions that drive revenue for mobile operators, brand advertisers and content owners. 3rd Space does this by providing a VAS platform, premium video, gaming and other content, free of charge to the end user, all wrapped in brand advertising. 3rd Space enables brands to deliver feature-rich, targeted marketing campaigns straight to mobile subscribers with multiple operators across multiple countries. 3rd Space is one of the few companies in the world that can render mobile solutions to every handset available in the mobile landscape. www.3rdspace.com

About Reliance Communications

Reliance Communications Limited founded by the late Shri Dhirubhai H Ambani (1932-2002) is the flagship company of the Reliance Anil Dhirubhai Ambani Group. The Reliance Anil Dhirubhai Ambani Group currently has a net worth in excess of Rs. 63,000 crore (US$ 14 billion), cash flows of Rs. 12,000 crore (US$ 3 billion), net profit of Rs. 8,000 crore (US$ 2 billion) and zero net debt.

Reliance Communications is India’s foremost and truly integrated telecommunications service provider. The Company, with a customer base of over 80 million including over 2 million individual overseas retail customers, ranks among the Top 10 Telecom companies in the world by number of customers in a single country. Reliance Communications corporate clientele includes 2,100 Indian and multinational corporations, and over 800 global, regional and domestic carriers.

Reliance Communications has established a pan-India, next generation, integrated (wireless and wireline), convergent (voice, data and video) digital network that is capable of supporting best-of-class services spanning the entire communications value chain, covering over 20,000 towns and 500,000 villages. Reliance Communications owns and operates the world’s largest next generation IP enabled connectivity infrastructure, comprising over 175,000 kilometers of fibre optic cable systems in India, USA, Europe, Middle East and the Asia Pacific region.