Halafoni launches mobile services in Oman

www.WirelessFederation.com/news: In the wake of unveiling its ‘Kool’ new identity at the finale of Fannan Halafoni last week, Halafoni, the new brand, was launched today, and revealed details of its SIM packages, designed exclusively for the young, trend-setting crowd in Oman.
Having been shrouded in mystery for weeks with its details slowly revealed in a calculated series of clever marketing teasers on HI FM and Hala FM, Halafoni has now announced that its pre-paid SIM package contains loads of amazing, funky extras for users to download such as ringtones, wallpaper, themes, music tracks and logos.
The Halafoni new starter packs are available in all leading malls and mobile outlets across Muscat, and Halafoni expects there to be a rush of interest from the young in Oman.

Eleanor Azar, Chief Marketing Officer of Connect Arabia, the company that owns and operates brands like Halafoni and FRiENDi mobile, says:
‘Halafoni is a totally new concept in the Sultanate. Our prepaid SIM card has all of the standard functions you would expect like SMS and international roaming but what makes us different is that our product is centred on the needs and aspirations of the young and trend setting crowd.’

Azar added, ‘Halafoni’s starter pack, labelled ‘Easy Kool’, is priced at OR3 and includes 50 free minutes and 50 free SMS’s for the first two months of subscription. On top of that there are also 50 free download points, giving users the ability to download ringtones and get accustomed to the new concept of ‘points’.’

‘Those users are demanding the same as every young mobile user across the globe and we are now in a position to offer it. We are working closely together with content providers to get the desired content on your phone,’ added Azar.

Halafoni is a joint effort between Connect Arabia and Hala and Hi FM. ‘Halafoni users will have direct access to the radio presenters and announcers, exclusive competitions and prizes, lots of different activities targeted only to Halafoni users; so if you want to participate in all of this with us, Hala and Hi FM, get your Halafoni starter pack now. We have a long and exclusive list of activities coming up such as the renaissance day competition, more for the Holy Month of Ramadan and additional events for every holiday and special occasion,’ said Osama Hassan, program director of Hala FM.

Carrying the tagline ‘Kool Alatool’, meaning ‘always cool’, Halafoni signed up more than 700 users at the grand finale of fannan Halafoni. This group forms the Halafoni launch community and these existing customers are able to invite new Halafoni users, through which hundreds of free SMSs can be won.

Halafoni is a product for the trendsetters in the Sultanate. ‘We wanted to make Halafoni an aspirational, yet accessible brand to young people across Oman,’ said Azar.

You can find Halafoni starter packs in the leading malls and mobile outlets throughout Muscat.