www.WirelessFederation.com/news: China’s three carriers, China Mobile (0941.HK; CHL.NYSE), China Unicom (0762.HK; 600050.SH; CHU.NYSE) and China Telecom (0728.HK; CHA.NYSE), injected more than 100 million yuan in online advertising for two consecutive months of May and June, according to a report
Their online ads expenses amounted to 198 billion yuan in May, when it welcomed the World Telecommunications Day on May 17, and China Unicom started trial operation of WCDMA. China Unicom’s online ads input reached 78.79 million yuan on that month.
In the same period, the carriers paid large amount of money in TV advertising as well, shouldering into prime time of CCTV, China’s leading television station.
In June, their expenses on online advertising fell, but still stayed above 100 million yuan to 115 million.
For more information, please visit www.chinamobileltd.com/ , www.chinaunicom.com.hk/
