O2 Germany expands mobile advertising services

www.WirelessFederation.com/news: O2 Germany has expanded its mobile advertising business with new O2 Advertising Services. These will allow companies to place targeted ad messages and generate a higher response rate. The services will enable advertising partners to benefit from a strong brand with a positive image and high awareness. They will also conduct international campaigns across the Telefonica network. O2 Advertising Services include mobile ad formats such as display ads in mobile portals, SMS and MMS campaigns.