Idea wins West Bengal, J&K licences, intends to complete pan-India rollout by 2009-end

www.WirelessFederation.com/news: Idea Cellular, the Indian mobile operator, has reportedly won licences to operate in the West Bengal and Jammu & Kashmir (J&K) circles. After the announcement the operator intends to complete its pan-India GSM wireless rollout by 2009-end. Idea also said it aims to focus on increasing its penetration in rural regions of the Maharashtra circle in the short-term, with P Laxminarayana, the cellco’s COO, noting: ‘We plan to achieve this through our various initiatives like vans that will go to rural areas for promotions; there will also be mobile handsets at subsidised rates on offer and the like to achieve our goal.’