Telefonica selects Olista’s Mobile User-Experience Platform (Spain)

www.WirelessFederation.com/news: Telefonica, Spain’s leading mobile operator, has selected Olista’s mobile user-experience platform to improve its customers’ experience when using Telefonica’s data services.

With social media content and value-added services as key strategic tools for driving revenue and reducing churn, Telefonica chose Olista’s technology to promote increased subscriber usage of its mobile internet premium services, both encouraging customers to successfully use the services and ensuring that the services work every time on any device.

Telefonica needed a platform that would identify users’ behavior patterns as well as technical and operational barriers and automatically suggest ways to enhance their experiences. Olista has delivered.
We are excited to be working with Olista, which shares our commitment to improving customer satisfaction within mobile data services,” says Ms. Cristina Alvarez, General Director of Service Development at Telefonica. Thanks to Olista, we can use this highly granular insight into usage to make informed decisions and better target user experience and quality improvements, offerings and campaigns.”

By deploying solutions such as Olista’s mobile user-experience platform, Telefonica can uncover usage patterns, revealing precisely where individual users and segments are most active; review price sensitivity data; and eliminate technical barriers and trigger actions via various channels.

Olista is proud to partner with Telefonica and to have the opportunity to help its customers benefit from our innovative technology,” explains Olista CEO, Mr. Gadi Bahat. Our mobile user-experience platform is designed to improve the customer experience as it helps increase operator revenues. We are confident Olista will prove to be an instrumental tool in achieving Telefonica’s goals of increased customer satisfaction and ARPU.”

About Telef³nica

Telef³nica is one of the world’s largest telecommunications operators by market capitalisation. Its activities are centred mainly on the fixed and mobile telephony businesses, while its broadband business is the key growth driver underpinning both. It operates in 25 countries and has a global customer base of 260 million. Telef³nica’s growth strategy is focused on the markets in which it has a strong foothold: Spain, Europe and Latin America. Telef³nica is a 100% private sector company with its shares listed in Madrid and other stock exchanges and more than 1.5 million individual shareholders.

About Olista

Olista has significant expertise in launching mobile user-experience platforms, providing real-time insights on customers’ actual voice and data service behavior patterns, preferences and downloads, as well as customer profiles across channels. Olista’s patented, rule-free user discovery, insight and action platform is instrumental for telecom marketers in decision-making and taking real-time action. Olista has strong relationships with Tier 1 customers and major industry players such as Amdocs, ALU and Ericsson.