DiGi launches ‘Music Unlimited’ service to target youth market (Malaysia)

www.WirelessFederation.com/news: DiGi Telecommunications, the Malaysian mobile operator, reportedly aims to raise its market share as it releases new music download service. DiGi intends to increase this to 33% ‘as soon as possible’. In order to achieve its goal the cellco is launching its ‘Music Unlimited’ service, which offers unlimited downloads of songs from a selection of half a million tracks for MYR5 (USD1.42) per month. Commenting on the new service DiGi’s head of products and segment marketing, Albern Murty, said it targeted one of the most important demographics, noting: ‘With over 50% of the Malaysian population in the youth bracket, it is an important and growing market for DiGi’.