Orascom rebrands CellOne Namibia as Leo, other subsidies to follow soon

www.WirelessFederation.com/news: Orascom Telecom has reportedly rebranded its Namibian subisidiary Cell One as ‘Leo’ in a process to begin next month. Egypt-based parent Orascom Telecom, which took over the reins of 2G/3G operator Powercom (trading as Cell One) at the start of this year, explained that the name (pronounced ‘lay-o’) was taken from the Swahili word meaning ‘today’, while also representing the Spanish ‘lion’, and would replace a branding that had become too ‘old school’ and did not resonate well with the public.
Orascom further added that the new brand will be soon be adopted by its other subsidiaries like Telecel Globe division in Zimbabwe (Telecel Zimbabwe), Burundi (U-Com Burundi) and the Central African Republic (Telecel Centrafrique). The cost of the rebranding is being shared between the international group and at local level, according to CEO Soban Pasha.