Orange acquires UK digital ad network Unanimis

www.WirelessFederation.com/news: Orange Group has reportedly acquired UK digital advertising network Unanimis. The combination of the Unanimis premium advertising network with Orange’s mobile and internet assets will enable advertisers, buyers and media agencies to reach over 71.5% of the UK online population and over 66% of the online population across the UK, France, Spain and Poland.
Unanimis will reportedly continue working under it’s brand name and will be a part of the Orange Group Advertising Network. The acquisition will boost Orange’s presence in two of Europe’s three main digital advertising markets – France and the UK.