www.WirelessFederation.com/news: According to the latest consumer study by the Parks Associates', 40% of the more than 70 million U.S. broadband households with a mobile phone service have adopted non-text mobile data services. ARPU drivers like mobile TV and music have been eclipsed by mobile Internet and e-mail services indicating need for the carriers to offer “practical" services first to the mobile service users. Carriers can also deploy popular web activities as revenue-generating data services due to 10 percent increase in mobile social networking and navigation services. According to Director of Health and Mobile Product Research, Parks Associates, Harry Wang, the strong growth rate during the past two years in the usage of mobile Internet, social networking, e-mail, and navigation indicates eagerness in consumers for mobile applications offering convenience and loaded features. Wang added that Smartphone will penetrate more than 30% of broadband households in US in 2009. Carriers will target these 20 million households to market their mobile data services.