www.WirelessFederation.com/news: Optus 3G phone subscribers will now get to see live 2010 FIFA World Cup for free. The company has entered into a deal with FIFA (Fédération Internationale de Football Association) for the streaming of the live matches. Though the entire 3G mobile device already have the application, the iPhones will receive the solution for the broadcast before the World Cup kick starts in June 2010.

Footage captured by the cameras recording the game for the mobile phone form factor will be supplied by FIFA to mobile broadcasters. Unless there are two simultaneous games, all the operators will receive the same feed.

Optus said that it will give priority to the games played by Australian teams. Besides, it has also entered into another agreement with SBS, a television broadcaster for additional footage available from its “The World Game” program.