www.WirelessFederation.com/news: Amobee Media Systems announced that it has successfully delivered campaign management platform and global mobile ad serving for Telefónica in its 18 markets worldwide with its O2 businesses actively serving brand campaigns in UK, Ireland, Germany, Czech Republic, Spain, Mexico, Argentina and Chile.

Telefónica with the help of Amobee can dynamically ad-serve all mobile communication channels including mobile internet, applications, games, video, and messaging through one uniform advertising solution.

Besides, Telefónica can also serve as a single point for agencies and advertisers who wish to buy ad-enabled inventory to deploy and monitor campaigns across multiple channels and markets simultaneously.

Amobee Media Systems, the world leader in advertising solutions for mobile operators, through its operator-centric approach and unique composition of exclusive partnerships in key geographies has served mobile advertising campaigns for many of the world’s top agencies and brands enabling them to achieve as much as 80% audience share in several markets.