www.WirelessFederation.com/news: Bad marketing of femtocells, a mini-base stations intended to improve poor cellular coverage and capacity indoors, has resulted in the loss of significant portion of the market of the telecom operators in the USA.

According to a recent online survey of 1000 consumers in the United States, half of US Mobile subscribers are interested in femtocells. Although US operators like Sprint, Verizon, and AT&T have femtocell services on offer, they lack initiative in marketing femtocells or educating consumers on a mass-market scale.

The finding of the survey shows that more aggressive marketing and consumer education campaigns by carriers can produce positive outcomes for the market. However, there are operators who are already experimenting with bundled packages that could alleviate consumers’ price concerns.