www.WirelessFederation.com/news: MobileOne (M1), a leading mobile communications provider in Singapore, deployed Acision Multimedia Messaging Service Centre (MMSC), world's leading messaging company, to support ongoing growth in MMS traffic. The announcement was made by MMSC on December 10. M1’s multimedia channel enables person-to-person, premium content and application-to-person messaging, needed to support mobile marketing activities and also enable uploads to social network and user generated content sites such as Facebook and YouTube. Acision's proven MMSC architecture will provide M1 with the capacity to process high volume MMS traffic and efficiently manage that traffic during peak periods. It can also create, manage and deliver multimedia-based marketing campaigns using the Acision Rich Media Broadcaster. According to P Subramanium, Chief Marketing Officer of M1, MMSC would greatly enhance the capability and sophistication of M1's multimedia message delivery service for both the enterprise and consumer segments. Besides, the clients in the retail and other commercial sectors would receive full multimedia effects of visuals and sound in its location-based advertising and application-based services.