www.WirelessFederation.com/news: Kazakh operator Kazakhtelecom and Tele2 entered into a SEK 550 million deals under which the latter will acquire a 51 percent stake in the former, operating under the brand name Neo in the local market.
Tele2 is committed to pay around SEK 360 million once the transaction is completed.
After consolidation, Neo could benefit from Tele2’s brand marketing and product strategies. Relaunch the operator with a new marketing campaign within the next year has been planned by Tele2.
At present, Neo is the third operator on the market with around 380,000 subscribers or an about 7 percent market share. Neo’s target has already been planned by Tele2 which wants it to grab at least 20 percent of the market share within four years of the relaunch. The plan also includes EBITDA breakeven within 2-3 years and capex of SEK 2.4-2.6 billion in the period 2010-2103.
